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'We’re like a family here': Sunderland's midfielder revels in positive vibes at Sunderland.

Formal or informal? It says a lot about the young Senegalese star that his joy at being promoted from Strasbourg’s Under-17s to the first team was accompanied by anxiety over the two distinct words for “you.”

Was it appropriate to address new, senior teammates by using “tu” be regarded as too familiar? Ultimately, the promising talent played safe and chose the more polite “vous”. This prompted wholesale laughter from the veterans who instructed him not to be so silly; he was part of the group now.

“Once I received the first call with the coach, I reflected and said to my parents: ‘Sunderland’s where I want to be; that’s where I want to play.’ England's top flight was always a ambition of mine and the coach outlined for me a clear and interesting project.”

Almost five years later, Diarra is sitting in an office at the club's training ground detailing why he turned down offers from, among others, several top European clubs. His natural politeness remains but it is apparent that the young Senegal international and uncertainty are virtual strangers. Diarra conducts himself with the confidence befitting a player who captained Strasbourg at the tender age of twenty and, only last month, returned from Morocco clutching an Africa Cup of Nations winners’ medal.

A Clear Project

Now that the groin issue that kept him out for much of the first half of the domestic season healed, Diarra is on a mission to show exactly why he agreed to become Sunderland’s most expensive acquisition last summer. Pundits in France and Senegal queried Diarra’s surprising decision but he knew all about Régis Le Bris’s reputation as a gifted youth coach.

“I haven’t been surprised by the coach’s ability because I already knew what he’s capable of,” says Diarra. “Playing against his teams I realised he was very good, very strong in terms of strategy. He’s someone I know is aiding my development. And although our first objective is reaching 40 points, a place in Europe is certainly a achievable goal this season.”

A Unified Environment

Externally, the chilly February wind and heavy downpour makes the region look as grim as it is often depicted. Internally, things are much more welcoming. The atmosphere is devoid of the type of strain notable at certain clubs where administrative staff are kept apart from first-team players. Diarra portrays the environment as “really natural” and commends Le Bris’s role in its creation.

“Our manager repeatedly states to us that we have a familial bond here and we all support each other,” he says. “We’re all proud of each other.”

Liberty and Structure

If the structure, rigor and immense effort underpinning Sunderland’s defensive organization are a testament to the head coach’s meticulous eye for detail, Le Bris also likes his players to use their initiative. He offers his midfielders complete licence to improvise and swap roles.

“The coach sets his tactics out within a structure but we have license to play within it,” says Diarra, who favors playing as a box-to-box No 8. “Out on the pitch that is empowering. That freedom is so important. Granit, our skipper, guides us a lot. He’s a massive influence and a fantastic example.”

Path and Settlement

Diarra is using a French interpreter but his English has progressed to the point where he can understand most questions. He is now focusing on acquiring the language skills to also answer them, which would be his third language. He is fluent in Wolof, the language he spoke in his youth in Guédiawaye near the Senegalese capital.

His early maturity helped him deal with the disappointment of needing groin surgery followed by four months on the sidelines last autumn. “Getting hurt so soon after arriving here was frustrating, for sure,” he says. “But it was up to me to handle the situation.”

Diarra is now looking forward to playing in this summer’s World Cup. Given Senegal have been drawn in the same group as France, a emotional matchup awaits the former Les Bleus under-21 midfielder. “I enjoyed representing for France but my inner feeling prevailed,” says Diarra. “I have no remorse. I was born in Senegal; it fills me with pride to play for them.”

Similar emotions apply to Sunderland. “I've settled very well,” he says. “I am really comfortable here.”

Written by

Randy Brown

A seasoned entrepreneur and business consultant with over a decade of experience in scaling startups and driving innovation.

Canuck Advisors

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